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Jim Edlund

Jim Edlund and a couple nice bass
Jim with a hugh catfish
Jim Tuna Fishing
Jim teaching the next generation the skills of fishing
Traditions Media

The father of three young girls who love to fish, Jim Edlund realized the power of Fishing’s Future after meeting founder Shane Wilson at an OWAA conference in 2013.

“My hat goes off to Wilson and his organization for recognizing that fishing isn’t just a pastime, it’s a lifestyle – and one with the power to strengthen family bonds,” says Edlund. “Obviously, I wanted to get involved.”

Edlund grew up in the retail tackle and wholesale bait business in Otter Tail County, Minnesota, where he learned to fish, hunt and trap bait from his bait shop owner father, retired Air Force Major LeRoy "Pee Wee" Edlund.

As a youth, Edlund also attended Camp Fish and participated in the Minnesota 4-H Fisheries program.

“I was fortunate that my family did a lot of fishing, but I realize not all kids get introduced to the sport that way. Some never get the chance, especially in the city,” says Edlund.

Edlund holds a B.A. in English from Carleton College, an M.A. in English from the University of St. Thomas and coursework toward a degree in fisheries.

Currently, as part of the Traditions Media team, Edlund works as a marketing and PR consultant for fishing industry brands Humminbird, St. Croix, Aqua-Vu, Frabill, Plano, Lund Boats, Fishouflage, and more. Prior to that, Edlund was online editor at North American Fisherman magazine.

Edlund still contributes regularly to North American Fisherman, In-Fisherman, Cabela’s Outfitter Journal, MidWest Outdoors, and other fishing publications.

“I just love to fish. From walleye to bass to lake trout or redfish, doesn’t matter. Just put me on the water. But these days it seems like I’ve come full circle. I have just as much fun fishing bluegills and crappies with my kids as I do chasing big fish in exotic locations. Watching a kid smile when he or she catches a fish is always a new personal best!”

Minneapolis, MN