FOR IMMEDIATE RELEASE
Fishing’s Future and Academy Sports + Outdoors partner to bring angling education to six Texas Markets
Fishing’s Future, a national non-profit organization dedicated to bringing children and their families closer together through an outdoor experience of fishing education, is partnering with Academy Sports + Outdoors in six Texas communities – Austin, San Antonio, El Paso, Brownsville, Katy and Huntsville. Academy Sports + Outdoors is the Official Retailer of Fishing’s Future in these six markets and will share/promote Fishing’s Future events and classes on local store Facebook pages throughout the calendar year.
“We are extremely excited to be partnering with Academy Sports + Outdoors,” said Shane Wilson, Fishing’s Future founder and Texas Freshwater Hall of Fame inductee. “Academy’s brand is family-focused, which lines up with what we stand for. We teach families to fish together, but before they can go fishing, they need gear – that’s where Academy Sports + Outdoors comes in.”
Fishing’s Future will work closely with Academy Sports + Outdoors through their events and Family Fish Camps and during on-site events at store locations in the previously mentioned markets around the state.
Fishing’s Future combines the fishing experience with outdoor education at what are called “Family Fish Camps” (FFC). Camps include learning different fishing techniques, teaching the “Leave No Trace” philosophy and addressing water and outdoor safety practices. The overall goal of Fishing’s Future is to reconnect kids to parents and nature. During the pandemic, Fishing’s Future will be holding on-line skill sessions and on-site shopping events to assist new and old anglers in selection of equipment and other items for an amazing adventure into the Great Outdoors.
For additional information about Fishing’s Future or to register for event, visit www.fishingsfuture.org/events
About Academy Sports + Outdoors
Academy is one of the leading full-line sporting goods and outdoor recreation retailers in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states, primarily in the southern United States. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings. www.academy.com